Read the Latest Digital Marketing News, Data, and Advice for Businesses
Make Your Ad Investments Smarter With End-to-End Analytics
Learn how to use end-to-end analytics to make your ad investments smarter.
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6 Steps to Developing a Nonprofit Digital Marketing Strategy
4 Challenges of Running a Digital Agency
5 Psychological Principles to Improve a Brand's Customer Experience
6 Steps to Create Your Video Marketing Strategy
5 Reasons Why WordPress Works as an E-Commerce Solution for Small Businesses
This article showcases 4 reasons why WordPress, the most-used content management system (CMS) in the world, is a perfectly valid option for small businesses...
What Media Mix to Use for Your Target Audience to Maximize Advertising Results
The most successful advertising channels for businesses depend on the generations of their target audience.
4 Places to Use Video in Your Sales Funnel
Understand your own conversion funnel,?and create videos that guide the customer journey.
5 Inbound Marketing Techniques for a Successful Lead Generation Campaign
Inbound marketing helps users become customers. Use this article to improve your marketing tactics and generate new leads.
How E-Commerce Businesses Can Benefit From Influencer Marketing
Influencer marketing is effective because it gives people “social proof” that your business’s products and services are worth the investment. Here are...
How Email Marketing Can Help Your Business
Email marketing remains an effective company resource for marketing efforts and lead generation. Using it as a digital marketing technique can create more...
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5 Ways to Repurpose Existing Content Into Amazing Videos
Businesses are challenged to come up with innovative video marketing content. They can start by repurposing existing marketing content into great videos.
Top 4 Metrics to Measure Video Performance
There are many ways to measure your video's success. This article presents the top 4 metrics for tracking your video marketing efforts.
How to Create a Marketing Strategy that Drives App Engagement & Downloads
Learn how to create a post-launch marketing strategy that effectively drives active and paid usage for new apps.
Top 5 Video Marketing Promotion Tactics
Once you've produced an excellent marketing video, it can be challenging to find the right distribution channels online. Learn the top 5 video marketing...